"If someone told me to describe blurhms tees in one word, it'd be superlative. They've simply done the research on how to provide a long lasting, comfortable tee. By tweaking their knitting machines and playing around , blurhms found the perfect yarn tension to preserve the shape of the shirt while still being soft to the touch. The long staple cotton yarns used, gives it the durability we all want from our basics for year round wear. Wear this one with some ivory trousers, light denim, even chinos to give it a pop of color." --- Kenshawn