I would probably call this color grapefruit rather than flame, but we're not in the business of naming yarn, just enjoying the beauty of their fully knitted incarnation! As authentic and true to heritage as a heritage Shetland sweater gets - this version is brushed in the tradition of "shaggy dog" sweaters adopted by Ivy League trads in the US. Jamieson's is a rare, one-of-a-kind operation: the family breeds the sheep, collects the wool, spins the yarn and knits the sweaters - all on the Shetland island, half-way between the Scottish coast and Norway.